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How to build scalable mobile graphics and optimize apps for PowerVR GPUs

This post was written by Alexandru Voica on April 15th, 2013

Android currently supports a range of CPU and GPU architectures, implemented in different combinations across various chipsets. Scaling the fidelity of mobile graphics to get the most out of the underlying GPU has become a unique selling point when differentiating applications from the crowd. Because our PowerVR Insider programme is about enabling applications and their [...]

1 Comment » // PowerVR Developers, PowerVR Graphics Read More…

Mentor Graphics, Imagination and Pure deliver an impressive graphical UI on the Pure Avalon 300R Connect Digital TV Recorder

This post was written by Guest Blog on April 8th, 2013

Mentor Graphics, Imagination and Pure have worked together to deliver an advanced graphical UI for the Pure Avalon 300R Connect Freeview+ HD Digital TV Recorder. Philip Burr, director of UI product marketing at Mentor Graphics, is here to tell you more about the collaboration between Mentor, Imagination and Pure as well as the wide range [...]

1 Comment » // Multimedia, PowerVR Graphics Read More…

Pure Avalon 300R Connect with PowerVR graphics ushers in a new era of smart STBs

This post was written by Simon Forrest on April 1st, 2013

The brand new Pure Avalon 300R Connect Freeview+ HD Digital TV Recorder is a high-performance digital TV recorder (PVR) with a rich and intuitive user interface running on a computing platform that integrates Imagination’s PowerVR graphics technologies. Pure is a division of Imagination and the world’s leading manufacturer of wireless music and internet radio systems. [...]

No Comments » // Multimedia, PowerVR Graphics Read More…

PowerVR graphics give the quad-core Allwinner A31s a competitive edge

This post was written by Alexandru Voica on March 29th, 2013

Quad-core Allwinner A31s, a high-performance SoC for phablets With numerous flavours of supported operating systems, high screen resolutions, and rich connectivity options, the quad-core Allwinner A31s platform has been designed and optimized for enjoying a wide range of content, from streaming video and reading eBooks to console-quality gaming and social media interaction. At its core, [...]

4 Comments » // Multimedia, PowerVR Developers, PowerVR Graphics Read More…

Imagination and Imperial College London: a role model for industry-academic partnership

This post was written by Tony King-Smith on March 28th, 2013

Over the past five years, Imagination has been working hard to develop strong recognition and relationships throughout the UK university community. Of these, the most advanced relationship we have today is that with Imperial College London. Regarded as one of the UK’s top universities, ranked by the Times as #10 in the world (Cambridge was [...]

No Comments » // Company and Investor Relations, News and Events Read More…

PVRTC: the most efficient texture compression standard for the mobile graphics world

This post was written by Alexandru Voica on March 27th, 2013

After going behind the scenes of Imagination’s latest and greatest PVRTC2 texture compression standard, we now look at how PVRTC works and compare it against other widely texture compression standards available to game developers who want to target the whole range of our PowerVR GPUs, including Series5, Serie5XT and Series6. Textures are ubiquitous in mobile [...]

No Comments » // Multimedia, PowerVR Developers, PowerVR Graphics Read More…

Introducing MediaTek’s MT6589, MT6577, MT6573 and other innovative solutions for smartphones, tablets and digital TVs

This post was written by Alexandru Voica on March 26th, 2013

MediaTek is one of Imagination’s main partners in the APAC region when it comes to home entertainment and mobile communication solutions. The company delivers innovative, feature-rich yet cost-effective platforms to meet consumers’ needs. MediaTek has been a key player in the ‘smart’ revolution brought by smartphones, tablets and connected TVs, opening up new opportunities in [...]

4 Comments » // Multimedia, PowerVR Developers, PowerVR Graphics Read More…

The PowerVR Graphics SDK v3.1 sets a new milestone for mobile graphics development

This post was written by Developer Technology Team on March 25th, 2013

Launched at GDC 2013, the PowerVR Graphics SDK v3.1 provides developers all the SDK components, tools and utilities they need to build, test, and debug apps for Android, iOS, BlackBerry 10, Windows or Linux. The PowerVR Graphics SDK v3.1 is part of our usual cycle of bi-yearly updates when we include support for new graphics [...]

No Comments » // Multimedia, PowerVR Developers, PowerVR Graphics Read More…

Stanford University President John Hennessy and Imagination CEO Hossein Yassaie talk about MIPS and the future of computing

This post was written by Alexandru Voica on March 20th, 2013

Back to the future (of mobile computing) In 1984, a group of close friends (John Hennessy, John Moussouris and Edward “Skip” Stritter) founded a new company called MIPS Computer Systems. Back then minicomputers (‘mini’ had a wide definition at the time) were establishing themselves against mainframe workstation dominance. The IBM PC and Apple II/III computers [...]

2 Comments » // Company and Investor Relations, MIPS Processors, Processors Read More…

Meet the experts in mobile graphics at GDC 2013

This post was written by Developer Technology Team on March 20th, 2013

GDC 2013 promises to attract over 22,500 programmers, artists, producers, game designers, audio professionals, business decision-makers and others involved in the development of interactive games. In the coming years, the landscape of graphics is set to under-go further advances. The 27th edition of GDC will again be very mobile-oriented; its organizers have conducted a survey [...]

1 Comment » // Caustic Professional, Multimedia, News and Events, PowerVR Developers, PowerVR Graphics Read More…